Qualitative Video Storytelling…

Qualitative research must tell a story. But, much of the power and impact generated by the qualitative process is lost with traditional written reporting tools. MDC has created an innovative video deliverable which:
  • Engages your team and communicates the essential research takeaways.
  • Ensures their understanding of key research outcomes.
  • Allows product teams to hear and internalize findings directly from consumers and end users.
We welcome your feedback on this reporting technique, and relish the opportunity to discuss putting it to work for your organization. Contact us to learn more.
Qualitative research must tell a story. But, much of the power and impact generated by the qualitative process is lost with traditional written reporting tools. MDC has created an innovative video deliverable which:
  • Engages your team and communicates the essential research takeaways.
  • Ensures their understanding of key research outcomes.
  • Allows product teams to hear and internalize findings directly from consumers and end users.
We welcome your feedback on this reporting technique, and relish the opportunity to discuss putting it to work for your organization. Contact us to learn more.