Market Decisions' Qualitative Research Services

We pride ourselves on our quality of service and unequaled hospitality. We promise to meet your needs in every way possible and to treat your clients and respondents as you would in your own place of business.

The key to effective project management is strategic communication between our staff and you. You'll get all the information you need, when you need it.

Why choose Portland for your focus groups?

The Qualitative Methodologies We Can Provide

• Focus Groups
We're equipped to offer full service focus groups including project development, recruiting, moderation, data tabulation and finished reports.

• Recruiting
We can deliver national and regional recruiting cost-effectively under our stringent quality controls. Our seasoned executive interviewing staff will meet even the strictest quota requirements.

• One-on-One Interviewing
A former audio studio, our one-on-one room is fully equipped with sound barriers.

• Exit Polls
We've conducted political research for more than two decades and have the expertise needed to run accurate and timely exit polls at polling places or other one-time events.

• Taste Tests
Our spacious kitchen is equipped to handle taste tests of all kinds and includes dual ovens, stove tops and microwave units.

• Mystery Shopping and Intercepts
Our highly experienced field staff is ready for quick turn mystery shopping and intercept work in the Northwest and nationally.

• Product Placements
We have years of experience in a variety of industries performing product placement research.

• Preference Analyzer
This powerful, real-time, hand-held feedback system gathers data and provides results for researchers needing instant, unbiased survey information.

Focus Group Quality

At Market Decisions, we know that focus groups and one-on-one interviews are only as good as their respondents. So we use a stringent, carefully supervised random recruiting system to ensure quality results. Your screening qualifications are scrupulously followed, and you receive constant feedback as the project progresses. We never use a recruiting database unless you specifically approve this approach.

Of course, well-qualified recruits don't help if they don't show. So to ensure a high "show rate" - as high as 90%* - we use a four step recruiting process:

• Respondents are recruited on day one.

• The next day, a supervisor re-contacts the respondent, verifies their qualifications, answers any questions and makes sure that respondents understand their obligation.

• Personalized confirmation letters with directions to the facility are sent.

• The day before their session, every respondent is given a reminder call.

* MDC does not guarantee this show rate but provides the data merely as a performance indicator.