Market Decisions' Research & Data Management Solutions
Methodologies
| Phone Surveys | National & international (native speakers or GlobalCATI), B2B & consumers/general population |
| Web Surveys | Custom development & hosting services for advanced surveys |
| Mail Surveys | Total Design Method (TMD) implementation; when web or email surveys may not be the best solution for the population(s) you want to reach |
| Focus Groups | Services include study design, recruiting, moderation, analysis/reporting & presentation of findings to key audiences Learn More |
| Discovery or Mini Groups |
Small focus groups; useful when lots of time must be devoted to each respondent & especially helpful with hands-on testing projects |
| Intercept Interviewing | Local or remote, using MDC's own interviewing staff or carefully screened research associates from subcontracted fielding services |
| One-on-one Interviewing | Local or remote stand-in for door-to-door surveys |
| Usability Research | Services include screener development, respondent recruitment & logistics management, blind testing facilities |
| Panel Research | Home- & business-based studies or hands-on product/concept testing in a central location, with follow-up interviewing |
| Multi-phase Quantitative Surveys |
Large scale surveys of respondents given physical research materials to review, use or interact with, including "core investigative survey" follow-up via phone or other appropriate medium |
| Database & Information Management | Quality controls to sustain the value of your data, verifying & updating your dynamic, "mission critical" information |
| Quan/Qual Research | 3 step hybrid methodology using both quantitative & qualitative techniques |
While most of our projects are "full service," we can include extra
research elements and project management services as desired.
research elements and project management services as desired.
What Our Clients Say
"Highly competent and professional, and extremely responsive. Good people and good communicators."
Susan Van Horn
Wadeware
