MDC Research - High-Touch Market Research

Nicoletta Knoble

Title

Project Manager

MDC since

2018

Focus

Survey design, quantitative methods, longitudinal study operations, simulated patient studies, ethnography

Education/ Background

MA Social Science
BA Social Anthropology

Specialized Skills

Academic and policy-based research with 10+ years of experience in nonprofit work

Nicoletta Knoble

Robin WitteCrowell

Title

Project Manager

MDC since

2016

Focus

Online/offline gaming research, survey design, quantitative methods, select qualitative approaches

Education/ Background

BA in Communication Studies
MA in Communication

Specialized Skills

Academic/technical writing, online communication research approaches, Spanish & German skills

Robin WitteCrowell

Carl Wayne

Title

Project Manager

MDC since

2005

Focus

Quantitative research, data analysis

Education/ Background

BS in Education

Specialized Skills

Training, 10+ combined years in management roles

Carl Wayne

Heather Steele

Title

Account Executive

MDC since

2010

Focus

Focus groups, site visits, product placement, ethnographies, usabilities

Industries

High-tech, gaming, consumer products, utilities, retail

Education/ Background

BA in English Literature

Specialized Skills

Proficient in French

Heather Steele

Meghan Lybrand

Title

Account Executive

MDC since

2009

Focus

UX research, mock trial, ethnography, dial-test, in-language research with simultaneous translation

Industries

Consumer, medical, high-tech, gaming, retail, insurance, legal

Education/ Background

BS in Journalism and Communications

Specialized Skills

Audio/Video management, social media integrated research

Meghan Lybrand

Alice Blackwell

Title

Vice President

MDC since

1999

Focus

Survey design, moderation, ethnography, international work

Industries

High-tech, consumer, retail, agency, nonprofit

Education/ Background

BS and MS in Sociology

Specialized Skills

House grammarian, report editor, proficient in French

Alice Blackwell

Bert Lybrand

Title

Vice President, Focus Group Operations

MDC since

1996

Focus

Focus groups, usability, mock jury, IDIs, shop-alongs, ethnography

Industries

Trial consultants, qualitative design

Education/ Background

BA in Advertising

Specialized Skills

Various industry management since 1970

Bert Lybrand

Bill Svendsen

Title

Partner Emeritus

MDC since

1984

Focus

Statistical analysis, research design, segmentation

Industries

High-tech, business services, healthcare, consulting

Education/ Background

BS in Architecture; MBA and PhD in Statistics

Specialized Skills

Hands down the best stats guy in town

Bill Svendsen

Dima Sokolov

Title

President

MDC since

1998

Focus

International quantitative and qualitative with consumers and B2B

Industries

High-tech, gaming, firearms, agency, manufacturing, utility, construction trades, retail

Education/ Background

BA in Business Management

Specialized Skills

Fluent in Russian and highly competent with all things automotive

Dima Sokolov

Irene O'Reilly

Title

Account Executive

MDC since

2001

Focus

Consumer insights, ethnography, analysis

Industries

High-tech, utilities, healthcare, consumer products

Education/ Background

BS in Psychology

Specialized Skills

Data visualization and innovative reporting outputs

Irene O'Reilly

Philip Moore

Title

Account Executive

MDC since

2018

Focus

Brand equity, customer loyalty, marketing communications, mobile and web UX

Industries

Retail, automotive, hospitality, government

Education/ Background

MBA
MA in Political Science
BA in Economics

Specialized Skills

Predictive analytics, segmentation, ad testing, usability testing

Philip Moore

Jake Lahmers

Title

Vice President

MDC since

2000

Focus

International quantitative research among consumer and B2B audiences

Industries

High-tech, gaming, insurance, telecom, utility

Education/ Background

BS in Economics

Specialized Skills

High degree of expertise in analytical techniques, including MaxDiff, TURF, Kano, regression and segmentation approaches. Carl Campbell Award winner

Jake Lahmers

Michael Oilar

Title

Consultant

MDC since

1985

Focus

Moderation (especially with highly technical topics), profitability and product development analyses, distribution channel and partner programs

Industries

High-tech, finance, construction trades, firearms

Education/ Background

BS in Economics

Specialized Skills

Prior career in banking and finance

Michael Oilar

Philip Cartwright

Title

Founder, Partner Emeritus

MDC since

1978

Focus

Project design, data interpretation, actionable recommendations

Industries

Utility, high-tech, recreation

Education/ Background

BS in Mechanical Engineering
MA in Education
MBA

Specialized Skills

Engineering and teaching prior to founding MDC

Philip Cartwright

Tobi Stark

Title

Account Executive

MDC since

1995

Focus

Focus groups, usability, mock jury, IDIs, shop-alongs, ethnography

Industries

Consumer, political, legal

Education/ Background

AA in Accounting

Tobi Stark

Warren Beymer

Title

Vice President

MDC since

1993

Focus

Global qualitative and quantitative services, proprietary panels, channel and partnership programs, concept/product evaluation, market intelligence, satisfaction programs

Industries

High-tech, telecom, insurance, retail, finance and power generation

Education/ Background

BA in Marketing

Specialized Skills

20 years of research design and execution

Warren Beymer

Well-qualified staff…