Benefits/Cautions
Market Decisions employs state-of-the-art web survey software, and applies over 27 years of market research experience to ensure success and steer you clear of the potential pitfalls.Key Benefits of Web Surveys
- Gain access to experts and hard-to-find respondents by using product registration lists, customer lists, prospective databases, or other purchased lists.
- Data collection is fast.
- Collect large samples with a reduced cost per interview.
- Utilize a rich survey environment; surveys can contain advanced skip logic, graphics, and multi-media presentations.
- Track survey progress with real-time reporting; final results are delivered immediately after fielding.
- Create on-line panels for regular, ongoing feedback.
Cautions
- Careful attention must be given to ensure the sample truly represents the targeted audience.
- As with other "self-administered" surveys, qualitative drilldown is not as complete as in an interviewer-administered survey.
- Email lists age quickly; and they can be difficult to obtain.
- Market Decisions' experience as a custom market research supplier, since 1978, assures you receive informed advice and controls to safeguard your research efforts.