Portland Demographics
The City of Roses is the Ideal Test Market
Long known as a nearly ideal consumer products test market, Portland's greater metropolitan area's demographics closely mirror the national averages for ethnicity. Portland is home to some of the most profitable industries in the world, from high tech companies like Intel and Hewlett-Packard to sportswear companies like Jantzen and Nike. Native to Portland are booming microbrewery businesses and specialty coffee shops. Portland offers all the amenities of larger West Coast cities, but with less traffic.
Portland is a prospering city, with a growing economy. With 300 international and national flights departing daily, the Portland International Airport has been the fastest growing airport in the United States for the past five years. Undergoing 450 million dollars of expansion, the airport's growth is paralleling that of the city.
Portland Demographics |
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|---|---|---|
| Occupation | ||
| White Collar | 53.8% | 58.4% |
| Exec/Mgmt | 10.8% | 12.7% |
| Prof/Specialty | 12.5% | 12.8% |
| Service | 12.7% | 11.8% |
| Blue collar | 30.7% | 27.9% |
| Craft/Precision | 12.9% | 12.3% |
| Farm/Forest | 2.8% | 1.9% |
| Household Income | Market Size | Percentage |
| Less than $25,000 | 251,100 | 24% |
| $25 - $34,999 | 221,500 | 21% |
| $35 - $49,999 | 278,600 | 27% |
| $50 - $74,999 | 171,800 | 17% |
| $75,000+ | 14,300 | 11% |